By Farooq Malik

Importance of User Experience Design

UI/UX

The important thing to understand as a designer, its not about you or your portfolio. It is about the people you are designing for and how your work just might help living better life.

 

In today’s time, digitalization is at its peak and people are moving online. With the growing demand, UX design is becoming important. User experience is all about we will be talking.

What is user experience?

UX is the way a user feels while interacting with the system. It includes web/mobile application, website, software and any other form of interaction between humans and device. UX is important part of any system as it tries to accomplish the goal of user. The main purpose of UX is to offer a positive experience to the user which keeps them loyal to the brand and product. UX should also need to be meaningful so that it helps in defining the customer journey while using a website or system. This is important as it will be taking the business in the direction of success.

There is no thumb rule for having a perfect UX. The reality is that user experience differs from person to person. The important thing to understand as a designer, its not about you or your portfolio. It is about the people you are designing for and how your work just might help living better life.

User experience is the primary factor which decides the selling factor for any products or service. It is the way you make your customers feel while using your system or website.
UX design requires interaction and iterative validation. The experience which is offered to customers should be simple and formal. User experience is an art and you can never predict the way customers will perceive the products. We always keep these things in mind while developing User Experience.

What makes our users feel good?
User Profiles – Who you are designing for?
What is the user’s goal in this interaction?
Why does the user want to accomplish the goal?
What tools does the user need?
What happens if the user can not finish the mission? What is at stake?
What variables can we control?

 

The importance of user experience is clear and you should develop the system giving UX the highest importance.

Related Articles